Evite’s core business was to use the web as a vehicle for the organization, communication and management of events; e.g. house parties, bachelorette weekends, movie nights, etc. While event planning is a crucial part of this process, its success relied on the approachability, usability and design of the invitation web page itself.<\/p>\n
Through focus groups and user testing of the invitation web page, the team learned there were two crucial pieces to ensure a successful event creation and response rate. The first was the event host’s ability to customize invitations to reflect their individual style. The second was the transparency of event details for invitees. Therefore, the team’s approach was to establish a design structure modular enough to allow for visual customizations, streamlined site performance and reorganize the invite structure to prioritize the guest’s RSVP needs.<\/p>\n
The redesign resulted in an increase of overall event creations, invitee response and high-levels of testimonials describing event successes.<\/p>\n
Increasing Invitation Creation and Response Rates Evite’s core business was to use the web as a vehicle for the organization, communication and management of events; e.g. house parties, bachelorette weekends, movie nights, etc. While event planning is a crucial part of this process, its success relied on the approachability, usability and design of the invitation … <\/p>\n