Enhancing User Experience and Increasing Business Flexibility
For the first time since 2003, Franklin Templeton Investments set out to redesign its retail website. The main project objective was to evolve the visual presentation, information architecture, and existing CMS functionality to be reflective of business changes, current customer needs and the competitive market. Additionally, the company used the opportunity to modernize the corporate brand.
The final aspect of the redesign was to extend the newly established platform, templates, and brand to the company’s 35 unique country specific websites and create a global, corporate website.
Overall User Experience Design Process
- Internal, multi-team work sessions. Participated in brainstorm session designed to expand existing site product tools and functionality.
- Wireframes. Led by UX architect, participated in concept brainstorm sessions and revisions.
- Art direction of agency brand explorations
- Visual design evolution of brand explorations to site flows. Led visual design discussions, visual direction, client presentations and design-to-development presentation build.
- Translation and application of design to international websites.
- Usability testing of key redesigned pages