Recognizing Simplicity
After the recent redesign of Franklintempleton.com, it was soon recognized that users wanted a simple list that helped them quickly sort through the company’s 118 funds. Additionally, there was a business desire to showcase the depth and breadth of funds and to showcase Franklin Templeton’s product in new ways.
Overall User Experience Design Process
- Conduct industry evaluation
- Create conceptual design studies and visual design evolution studies.
- Facilitate internal, multi-team work sessions.
- Develop wireframes. Led by UX architect
- Present recommended designs to executive team
- Concept testing based on visual design prototypes
- Manage design-to-development build
- Usability testing with financial advisors
- Evaluate and present findings
- Identify future-state enhancements
Website
Finalized Design
Additional Explorations
{besps}ourFunds/conceptB{/besps}
{besps}ourFunds/conceptC{/besps}
{besps}ourFunds/conceptA{/besps}