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Mixed Media

Circle

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Girl

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Square

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Blue

{besps}slideshowImages/aug08InProgress{/besps}

 

 

Bird Volume I

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Bird Volume II

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Circle II

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Evite.com_v2

Increasing Invitation Creation and Response Rates

Evite’s core business was to use the web as a vehicle for the organization, communication and management of events; e.g. house parties, bachelorette weekends, movie nights, etc. While event planning is a crucial part of this process, its success relied on the approachability, usability and design of the invitation web page itself.

Through focus groups and user testing of the invitation web page, the team learned there were two crucial pieces to ensure a successful event creation and response rate. The first was the event host’s ability to customize invitations to reflect their individual style. The second was the transparency of event details for invitees. Therefore, the team’s approach was to establish a design structure modular enough to allow for visual customizations, streamlined site performance and reorganize the invite structure to prioritize the guest’s RSVP needs.

Overall User Experience Design Process

  • Reviews with stakeholders and site users. Product team collaboratively reviewed relevant user requirements and identified appropriate design prioritization.
  • Internal, multi-team work sessions. Facilitated creative sessions to explore redesign options.
  • Wireframes. Product team collaboratively participated in concept brainstorm sessions and revisions.
  • Visual Design Comps. Led visual design discussions, visual direction, client presentations and design-to-development presentation build.
  • Paper and Online Prototypes. Designed visuals used as the basis for paper and online prototypes. Worked with product team and user testing consultant to organize, plan and run focus groups and user testing sessions.

Outcomes

The redesign resulted in an increase of overall event creations, invitee response and high-levels of testimonials describing event successes.

Implemented Solutions

  • Increased user controlled visuals to include font and section header colors, links,page background image and/or color and ability to upload one user generated image
  • Restructured event information to include clearly defined headers identifying event information; i.e. event title, details, guest list and response area
  • Streamlined design elements by eliminating use of structural graphics; i.e. rounded corners
Posted on

Evite.com

Increasing Invitation Creation and Response Rates

Evite’s core business was to use the web as a vehicle for the organization, communication and management of events; e.g. house parties, bachelorette weekends, movie nights, etc. While event planning is a crucial part of this process, its success relied on the approachability, usability and design of the invitation web page itself.

Through focus groups and user testing of the invitation web page, the team learned there were two crucial pieces to ensure a successful event creation and response rate. The first was the event host’s ability to customize invitations to reflect their individual style. The second was the transparency of event details for invitees. Therefore, the team’s approach was to establish a design structure modular enough to allow for visual customizations, streamlined site performance and reorganize the invite structure to prioritize the guest’s RSVP needs.

Overall User Experience Design Process

  • Reviews with stakeholders and site users. Product team collaboratively reviewed relevant user requirements and identified appropriate design prioritization.
  • Internal, multi-team work sessions. Facilitated creative sessions to explore redesign options.
  • Wireframes. Product team collaboratively participated in concept brainstorm sessions and revisions.
  • Visual Design Comps. Led visual design discussions, visual direction, client presentations and design-to-development presentation build.
  • Paper and Online Prototypes. Designed visuals used as the basis for paper and online prototypes. Worked with product team and user testing consultant to organize, plan and run focus groups and user testing sessions.

Outcomes

The redesign resulted in an increase of overall event creations, invitee response and high-levels of testimonials describing event successes.

Implemented Solutions

  • Increased user controlled visuals to include font and section header colors, links,page background image and/or color and ability to upload one user generated image
  • Restructured event information to include clearly defined headers identifying event information; i.e. event title, details, guest list and response area
  • Streamlined design elements by eliminating use of structural graphics; i.e. rounded corners
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iPad App

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Increasing Corporate Effectiveness and Enhancing the Sales Process

Franklin Templeton identified a ..

Overall User Experience Process and Individual Contribution

  • UX team collaboratively held discovery sessions with project stakeholders, identified relevant industry reports (Marketing Sherpa) findings and mapped them back to project’s objectives.

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Wholesaler Email Program

Deepening Client Relationships

Franklin Templeton’s sales forced wanted to strengthen their client relationships, as well as reach out to potential ones. However, their main challenge was one of resources; there simply were not enough sales people to establish the meaningful, in-personal connections with potential clients while managing their existing relationships. Therefore, the project approach was generate a weekly email with high-value content for clients to help close the gap.

Overall User Experience Design Process

  • Reviews with stakeholders and of industry reports. UX team collaboratively held discovery sessions with project stakeholders, identified relevant industry reports (Marketing Sherpa) findings and mapped them back to project’s objectives.
  • Wireframes. Led by UX architect, participated in concept brainstorm sessions and revisions. Also, outlined design presentation and co-facilitated client presentation discussions.
  • Visual Design Comps. Led visual design discussions, visual direction, client presentations and design-to-development presentation build. Also led art direction for weekly maintenance of email program and established content formatting templates for business.

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Our Funds

Recognizing Simplicity

After the recent redesign of Franklintempleton.com, it was soon recognized that users wanted a simple list that helped them quickly sort through the company’s 118 funds. Additionally, there was a business desire to showcase the depth and breadth of funds and to showcase Franklin Templeton’s product in new ways.

Overall User Experience Design Process

  • Conduct industry evaluation
  • Create conceptual design studies and visual design evolution studies.
  • Facilitate internal, multi-team work sessions.
  • Develop wireframes. Led by UX architect
  • Present recommended designs to executive team
  • Concept testing based on visual design prototypes
  • Manage design-to-development build
  • Usability testing with financial advisors
  • Evaluate and present findings
  • Identify future-state enhancements

Website

Finalized Design

Additional Explorations

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